Beauty blogger Austin Li Jiaqi speaks with a dog on his lap while livestreaming on the e-commerce platform Taobao on October 26, 2018 in Shanghai, China. The 27-year-old Li, nicknamed “Lipstick Brother,” is the hottest online beauty blogger in China.
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China’s broadcasting regulator announced new rules on Saturday that forbid minors under 16 years from watching livestreaming content after 10 p.m.
The rules also require online livestreaming platforms to bar minors from tipping livestreamers, such as the common practice of buying them gifts and sending them cash.
The National Radio and Television Administration said in a statement that the move would protect the physical and mental health of minors.
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